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“颜值经济”来了,有人每年花费上万元“臭美”

2019年09月13日 09:58
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来源:大众网临沂

NIMEITIANHUAFEIDUOZHANGSHIJIANZHENGLIYIBIAO?MEINIANTOURUDUOSHAOZIJINHUFUMEIRONG?“YANZHIJINGJI”DABAOFADEDANGXIA,MEICHENGLEGANGXU。《TIANMAO2019NIANYANZHIJINGJIBAOGAO》CHENG,2018NIANTIANMAOSHANGDEMEIZHUANGXIAOFEIZHEYITUPO3YI,XIAOFEIZHEPINGJUNMEINIANMEIRENZAITIANMAOGOUMAI3.3ZHIKOUHONG,NANSHICAIZHUANGTONGBIZENGSUZUIKUAI,DADAOLE89%。LINYIRENZAIAIMEISHANGHUAFEIZENMEYANG?JIZHETANFANGFAXIAN,LINYIXIAOHUOBANMENYINIANYONGZAIAIMEISHANGHUAFEI5000YUANZUOYOUSHIZHONGDENGXIAOFEI,MEINIANMEIZHUANGXIAOFEI3—4WANYEDAYOURENZAI。

每年花费上万元“臭美”

LIANJIUSHIDIERZHANGMINGPIAN,DANGRANXUYAOHAOHAOBAOYANG。”28SUIDESHIMINLIUWENWENSHUO。TAGAOSUJIZHE,TAZAISHIQUYIGUANGGAOGONGSIZUOSHEJISHI,MEIGEYUESHOURUZAI6000YUANZUOYOU,MEINIANZAILIANSHANGDEHUAFEIBIANDUODASHANGWANYUAN,ERQIEHAIYOUJIAZHONGTOURUDEQUSHI。

“CONGXIMIANNAIJIEMIANKAISHI,DAOJICHUBUZHOUSHUI、RU、SHUANG、YANSHUANG、JINGHUA,ZAIDAOTUFANGSHAI、GELI、SANFEN,ZAIDAOHUAMEIMAO、CAIZHUANG,TUKOUHONGDENGBUZHOU,MEITIANBIJINGDESHANGZHUANGBUZHOUYOUSHISANSIGE,HUAFEISHIJIANDAYUEBANXIAOSHIDAOYIGEXIAOSHI。”LIUWENWENSHUO。

LIUWENWENGAOSUJIZHE,TAPIFUYOUXIEHUANG,HAIRONGYICHUYOU,SUOYIYONGDEHUAZHUANGPINDUOSHIBAOSHIBUSHUI、SHENCENGQINGJIEHUOZHEQUHUANGMEIBAILEI,GOUMAIDEHUAZHUANGPINBINGBUSHIJINJINYIGEPAIZI,ERSHISHEJIDUOGEPINPAI,GOUMAIQUDAOYEDUOZHONGDUOYANG,YOUZHUANMAIDIANNAHUO,YEYOUWEISHANGDAIGOU,HAIYOUXIESHICONGWANGGOUPINGTAIGOUMAIDE。

“SHIHEZIJIDECAISHIZUIHAODE,BUTONGPINPAIBUTONGQUDAOGOUMAIGENGNENGSHENGQIAN。”LIUWENWENSHUO,“XIEZHUANGSHUISHIFAGUOPINPAIBEIDEMA,SHUIRUSHUANGHEYANSHUANGYONGDESHIXUEHUAXIUTAOZHUANG,FANGSHAISHI‘WANGHONG’CHANPINANNAISHAI,GELISHILANZHIDE,FENDIYESHIYASHILANDAI,KOUHONGYOUMEIBAOLIAN、YASHILANDAI、YSL、MAC、JIFANXIDENG。”

CHULEGOUMAIHUAZHUANGPINWAI,LIUWENWENMEIGEYUEHAIHUIDAOMEIRONGYUANZUOYILIANGCIMIANBUBAOYANG。“MIANBUHULIFEIYONGYICIZAI100-300YUAN,TONGGUOHUIYUANKADAZHE,GANSHANGYOUHUODONG,JISHIYUANDAO200DUOYUANYEYOU。YEYOUYIXIAOBUFENSHITONGGUOGAODUANYIQIZUODEHULI,YICI500-1000DUOYUAN,ZHEIZHONGYIBANSHIKEYIRANGPIFUBAOCHIZHUANGTAIJIAOZHANGYIDUANSHIJIANDEHULI。”LIUWENWENSHUO。

一筒国际 “WOMEINIANGUANG‘CHOUMEI’JIUDESHANGWANDUOYUAN,GERENGANJUEZHEIGETOURUHAIKEYI,BUSUANDUO,WOSHENBIANBUSHAOPENGYOUDOUBIJIAOZHONGSHILIANBUBAOYANG,CHULEMAIGUOJIDAPAIHUAZHUANGPIN,HAIYOUXIEHUIQUMEIRONGYUANDABONIAOSUAN、ZUOGUANGGANMEIJIDENGXIANGMU,MEINIANHUAFEIWULIUWANYUAN。”LIUWENWENSHUO。

美妆产品层出不穷

店家不仅拼品牌还拼服务

一筒国际 “GANGKAIDIANSHI,SHICHANGSHANGHUAZHUANGPINKUANSHIDANYI,SHUI、RU、SHUANGBIJIAOCHANGJIAN,DANJIANJIAGEZAI40—50YUANZUIHAOMAI,HAIYOUDERENYINIANDAOTOUYEJIUQIUDONGJIJIEMAIGEDABAOHUFU。”LUOZHUANGQUQIANSEMEIMINGZHUANGDEFUZERENYAOFEIGAOSUJIZHE。TA2011NIANKAISHIXIAOSHOUMEIZHUANGCHANPIN,9NIANSHIJIAN,TAYIJINGKAILEDIERJIAFENDIAN。YINGYEMIANJIYIJINGCONGZUICHUDE90PINGFANGMIFAZHANDAOXIANZAIDE400YUPINGFANGMI,NIANYINGYEE200YUWANYUAN。

一筒国际 JUYAOFEIJIESHAO,BIANHUAZUIDADESHIRENMENDUIYUHUFUPINJIHUAZHUANGPINDEYAOQIUYUELAIYUEGAO,TAOZHUANGHUFUJIHUAZHUANGPINKAISHIMANMANQUDAIDANPIN,CONGJIANDANDESHUI、RU、SHUANGBIANCHENGBAOHANSHUI、RU、SHUANG、XIMIANNAI、YANSHUANG、JINGHUA、SHUIMIANMIANMODENGZAINEIDETAOZHUANGCHANPIN。HUAZHUANGPINDEPINPAIZHONGLEIYEGENGUOJIJIEGUI,CONGZUICHUDEGUOHUOBIANCHENGQUANQIUGEZHONGPINPAI,TAMENJIACHANPINJIUSHEJIWULIUSHIGEPINPAI。

“XIANZAIGUKEYIJINGCONGGANGKAISHIZHUZHONGJIAGEDELIXINGXIAOFEIGUODUDAOZHUZHONGFUWUHETIYANDEGANXINGXIAOFEILE。”YAOFEICHENG,ZUOWEIYIJIASHEQUDIAN,TAMENJIANZHENGLEXIAOFEIZHEYONGZAIAIMEISHANGDEZHICHUYUELAIYUEDUO。YIQIANDESHIHOU,JIAGEPIANDIDECHANPINMAIDEZUIHAO,ERXIANZAIZHONGDENGJIAWEIDEPOLAIYAMAIDEZUIHAO,GAOJIAWEIDEYIXIECHANPINYEBEISHOUHUANYING。

LINGWAI,JIZHEZOUFANGJIUZHOU、DARUNFA、YINZUODENGDAXINGCHAOSHIJIHUAZHUANGPINPIFALINGSHOUSHICHANGFAXIAN,DAXINGCHAOSHINEIJUNSHEYOUHUAZHUANGPINXIAOSHOUZHUANQU。ZAICHANPINXIAOSHOUSHANG,BUJINYOUDANPIN,GESHIGEYANGDETAOZHUANGGENGSHIZHANJULEZHONGYAOWEIZHI,ZHEIXIETAOZHUANGCHANPINJIAWEICONGBAIYUANDAOSHUQIANYUANBUDENG。BUJINRUCI,ZAIBUSHAOMEIZHUANGDIANHUOHUAZHUANGPINXIAOSHOUQU,DOUPEIYOUHUAZHUANGPINDETIYANQUYU。

一筒国际 “JIANDANMAICHANPINYIJINGBUNENGXIYINGUKE,HAIXUYAOTIGONGGEXINGHUAFUWU。”9RI,ZAIHONGQILUSHANGYIJIAHUAZHUANGPINDIAN,GONGZUORENYUANLINVSHIGAOSUJIZHE,TAMENJIACHANPINSHEJISHUI、RU、SHUANG、MIANMO、CAIZHUANGDENG10DUOGEXILIE,JIAWEICONGJISHIYUANDAOSHUQIANYUANBUDENG。

“CONGWOMENJIANACHANPINJIUKEYICHENGWEIHUIYUAN,XIANGSHOUQUANLIANQINGJIE、PAIDUDENGBAOYANGFUWU。BIRU,GOUMAIZHEITAOJIAZHI399YUANDEDONGGANFEN,NIJIKEYIZAIJIACAOZUO,YEKEYILAIDIANLI,WOMENHUIZAISHENDUQINGJIEBAOYANGHOUJINIFUSHANG,ZHIZHICHANPINYONGWAN。”LINVSHISHUO。

年花费5000元是中等消费

男士也爱美,化妆品占据市场10%

“CONGDANGQIANSHUJUKAN,LINYIRENYINIANYONGZAIAIMEISHANGHUAFEI5000YUANSHIZHONGDENGXIAOFEI,YOUXIEGAODUANKEHUYINIANGUANGGOUMAIHUAZHUANGPINJIHUFUPINJIUDESHANGWANYUANSHENZHISHISHIYUWANYUAN。”LINYISHIGONGSHANGLIANRIYONGHUAZHUANGPINSHANGHUICHANGWUFUHUIZHANGLIPENGJIESHAOSHUO,CONGYIXIEPINPAIHUAZHUANGPINDEHUIYUANXIAOFEILAIKAN,LINYIRENZAIAIMEISHANGDEXIAOFEIHAIZHENBUSHAO,MEINIANMEIZHUANGXIAOFEI3—4WANYUANYEDAYOURENZAI。

2012NIAN9YUE1RICHENGLIDELINYISHIGONGSHANGLIANRIYONGHUAZHUANGPINSHANGHUI,SHICHANGHUIYUANJIUYOU265JIA。TAMENRICHANGXIAOLIANGDEBIANHUAYEFANYINGZHELINYIRIYONGHUAZHUANGPINDEFAZHANBIANHUA。LIPENGCHENG,MUQIANLAISHUO,HUFUJIHUAZHUANGYONGPINCHENGLENVXINGDEBIBEIYONGPIN。NVXINGYONGZAIAIMEISHANGDEHUFUPINJICHUDEJIUYOU5ZHONG,XIMIANNAI、SHUI、RU、SHUANGJIYANSHUANG。ERMIANSHUANGZHONGYOUFENZAOCHENYONGDEZAOSHUANGHEWANSHANGYONGDEWANSHUANG。CHULEZHEIXIEJICHUHUFUPIN,HAIYOUFANGSHAISHUANG、JINGHUARUJISHENTIRU,JIAQILAIZHISHAOYOUQIBAYANG。

CHULEBUDUANZENGJIADEHUAZHUANGPINPINZHONG,SHIMINZAISHIYONGMEIZHUANGYONGPINDESHIHOUYEGENGJIAZHUIQIUPINPAIHUA,GUONEIPINPAISHENZHISHIGUOJIPINPAI,SHIYONGDEHUFUJIHUAZHUANGPINDEPINPAISHENZHICHENGWEILENVXINGSHENFENDEYIZHONGXIANGZHENG。

“YASHILANDAI、LANKOUTAOZHUANG、HANGUODEHOUHEXUEHUAXIUZHEIYANGDETAOHEDUOZAI2000——3000YUANZHIJIAN,ANZHAOLIANGGEBANYUEDAO3GEYUESHIYONGYITAOLAISUANDEHUA,YINIANDEFEIYONGYEDEZAI1WANDUOYUAN,ZHEIHAISHIGUOJIERXIANPINPAI。YIXIANPINPAIDEHUA,1TAOCHANPINDAGAIZAI7000—8000YUANZHIJIAN,YINIANANZHAO4TAOLAISUANDEHUA,HUAFEIZAI3WANYUANZUOYOU。”LIPENGSHUO。

ZAIXIAOSHOUMOSHISHANG,LIPENGBIAOSHI,MUQIANDADUOSHUPINPAICAIQUTIYANSHIXIAOSHOU。CHULEZAIYIXIESHANGCHAOSHEZHIZHUANJU、ZHANQU,HAIJIANLIHUIYUANZHI,ZHENDUIRUHUIDEHUIYUANKAIZHANTIYANJISHOUHOUFUWU,YEZHENGSHIZHEIZHONGTIYANSHIDEXIAOSHOU,RANGXIAOFEIZHEQIESHENTIHUIDAOHUFUMEIRONGDEZHONGYAOXING,DUIAIMEICHANPINGENGJIAAIBUSHISHOU。

CIWAI,AIMEIBUZAISHINVXINGDEZHUANSHU,NANXINGYEKAISHIZAIAIMEISHANGXIAGONGFU。“ZAILINYISHICHANGSHANG,NANSHIHUAZHUANGPINXIAOFEIZHANJULEDAYUE10%。”LIPENGSHUO,MUQIAN,LINYISHICHANGSHANG,NANXINGDEHUAZHUANGPINHENVXINGDEXIANGBIHAILVEXIANDANYI,ZHUYAOJIZHONGZAIXIMIANNAIHEHUFUSHUANG,DANSHICHENGXIANMINGXIANSHANGSHENGDEQUSHI。

一筒国际 《TIANMAO2019NIANYANZHIJINGJIBAOGAO》XIANSHI,DANGXIANANXINGGOUMAIHUAZHUANGPINYESHIYIGEXINDEQUSHI,TAMENKAISHISHIYONGKOUHONG、MEIBI、JINGHUA、FANGSHAI、MIANMOHECAIZHUANG。TONGLIANBUHUFU、SHENTIXIHU、XIANGSHUI、TOUBUXIHUHEKOUQIANGHULIXIANGBI,NANSHICAIZHUANGTONGBIZENGSUZUIKUAI,DADAOLE89%。NANSHIZHUANYONGPINPAIDETONGBIZENGZHANGDADAOLE56%,BUSHAOHUAZHUANGPINGONGSIZHUANMENWEINANXINGXIAOFEIZHEKAIFALENANSHIZHUANYONGLIANBUHUFUTAOZHUANG、JIEMIANRU、RUYERUSHUANG、ZHUANYONGMIANMO、BBSHUANGHECCSHUANGDENG。

“颜值经济”蕴藏巨大潜力

LINYIDAXUESHANGXUEYUANJIAOSHOUZHUJIANCHENGBIAOSHI,AIMEISHIRENDETIANXING,SUIZHESHENGHUOSHUIPINGDETIGAO,YUELAIYUEDUODESHIMINYUANYIZAIYANZHISHANGJIADATOURU。

一筒国际 “‘YANZHIJINGJI’DEHUOBAOZHUYAOFANYINGLEXIAOFEIZHUYISHEHUIDEJUEQI。YANZHIDEGAODIDUIXIAOFEIZHEDETIYANHEJUEZEQIZHEZHONGYAOZUOYONG,RENMENXIAOFEIMEISE,BUJINJINSHIZAIXIAOFEICHANPINBENSHEN,YESHIZAIXUANZEYIZHONGSHENGHUOFANGSHI。”ZHUJIANCHENGSHUO,GENJUMASILUOXUQIUCENGCILILUN,MANZULESHENGLIXUQIU、ANQUANXUQIUDENGDICENGCIXUQIUHOU,ZUIZHONGDOUSHIWEILEZIWOSHIXIANZHEIGEXUQIU,ERDUIYANZHIDETOURUKEYIZENGJIATARENDERENKEDUHEJIYU。

一筒国际 ZHUJIANCHENGHAIRENWEI,“YANZHIJINGJI”SHIDAIXIA,DUIMEILIDEZHUIQIUZHANXIAOFEIZHICHUDEBILIHUIYUELAIYUEDA,RI、HANRENJUNHUAZHUANGPINXIAOFEIESHIZHONGGUODESHUSHIBEI,DANGQIANYIMEIXINGYEPENGBOFAZHANBIANSHIXUQIUBAOFADEJIEGUO,WEILAI“YANZHIJINGJI”DECHENGZHANGQUSHIFEICHANGLEGUAN。

一筒国际 “‘YANZHIJINGJI’BUJINJINSHEJIMEIRONGMEIFA,HAIYOUFUZHUANGZAOXING、ZAZHIZIPAI,DAOXIUTURUANJIAN、ZHAOXIANGQICAIDENGLINGYU,DAJIADUIYANZHIDEXUQIUCUISHENGLEXINDECHANPINPINLEIHEGEXINGHUAXIAOFEIQUSHI,ZHENGGESHISHANGCHANYEDEGONGJICEBIANDEGENGJIAFENGFUDUOYUAN。WEILAIYANZHIJINGJIDECHANYELIANTIAOHUIJINYIBULAZHANG,GUIMOYEHUIJINYIBUKUODA,PINZHIYEHUIJINYIBUSHENGJI。”ZHUJIANCHENGSHUO。

一筒国际 LINBAORONGMEIJIZHE SUNFEIXIA WUHUI

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